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Good vs Bad customer service:

  • Writer: Annetha Kruger
    Annetha Kruger
  • Dec 10, 2018
  • 2 min read

Because I work with wage earners or service industry employees and help them to become self-motivated in their work through Ameliorates Employee Development Program, I decided it is time to write about the difference and effects of good or bad customer service.



Indications of Good customer service:

1. Delivering more than what is expected. – there is an amazing video by Tai Lopez How to Turn Everything You Touch into Gold, which for me is a must watch if you want to leave good impressions on people. Watch it here: https://youtu.be/01-4HFnePSc

2. Honoring the customers feedback by adapting to it. – nothing shouts great service when someone suggests, and it is considered or adapted to.

3. Show you really care and love your clients – compassion for their situation indicates deep understanding and thus real reflective listening had to take place.

4. Creativity in how you solve the customers problems, personal and fun solutions reflects that you really have respect for and care for your customer.

5. Give unique and personal service – helps them lock into your credibility and will help them to remember you next time they need help.


Indications of Bad customer service:

1. Telling a customer, they don’t know or understand what they need or how they should adapt to the company to get their needs met. Adapting to someone shows you love them, if the customer is the one adapting and the company is not leading in adapting, this is a major red flag- it shows the company does not care.

2. Slow or no response to the customer – again this shows the company don’t care enough. Even if you can’t help someone you should refer them to someone who can or at least communicate that you regretfully can’t help them.

3. Not delivering on what you agreed to deliver. Few things scream bad service as not doing as promised.

4. Not listening to the customer and making own assumptions. Assumption is the root cause of many problems.

5. Not understanding what the customer wants or caring enough to find out exactly what the customer wants or needs. - this is a process and takes time, it takes a time investment to really listen, this shows that you care. If you don’t invest your time into actively listening to your clients, you don’t value or deserve them.


Here is an online quiz on customer service you can complete just for fun, but this sort of fun can give you an indication of how good or bad you view your company’s performance regarding customer service: https://www.mindtools.com/pages/article/customer-service-quiz.htm


In my program I have many themes that helps employees to become excellent in customer service. Some of them include communication skills, time management and conflict management. These soft skills are crucial for caring for clients. Employees are often the first and sometimes the last contact with the customer, it is important to train them well. “Take care of your employees and they will take care of your business. – Richard Branson”


Keep Improving

The Ameliorate Team


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